What is an Explainer video?

The moment we hear about a new service or a product in the market – the very first thing we do is we visit the company’s website in order to search the product or the service as most of the information’s are available in their website. However, in today’s digital world, the most efficient and quick way to research for a product or a service is through an Explainer Video as our brain gets more attracted to videos rather than traditional web content. 

An Explainer Video is a small video which highlights a company’s product or a service in the most efficient way. These videos help to demonstrate the complex ideas in simple and significant ways.

How to make a Good Explainer Video?

• An Explainer video is successful when the script is built in such a way that it is easy for everyone to understand. The script plays a very important role.

• The best Explainer videos are short in length I.e. 60 -120 sec. Although it can go up-to 180 sec or more. It is basically the overview of the products or services offered by the company.

• Explainer videos are of high quality I.e the quality of content and production in the video is effectively focused to address and communicate a brand’s value. A professional voice along with professional visuals also plays a very important role in its quality.

• Explainer videos are effectively focused on identifying and addressing a specific problem and then providing a solution to the viewers.

• Explainer videos should clearly focus on explaining a concept or trend which will provide benefit to the viewer after watching.

If you are looking of more information on creating explainer videos or need an expert eye, Planet Hue can help you! Reach us at: http://www.planethue.com or can contact us at : contact@planethue.com